When a crisis hits, public health agencies often retreat behind a tiny handful of approved spokespeople, issuing risk-averse, highly vetted statements. Meanwhile, journalists are working on tight deadlines, desperate for speed, candor, and human emotion. This disconnect doesn't just frustrate the media—it creates an information vacuum that misinformation happily fills.

This interactive workshop tackles that friction head-on, exploring how your organization can loosen its grip on gatekeeping without losing control of the narrative. Rather than relying on rigid talking points, this session will train you to communicate with the authenticity and transparency that the public actually trusts.

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